Win a bottle of Wild Turkey Rare Breed, signed by Master Distiller Eddie Russell. Born and bred in Lawrenceburg, real Kentucky, Eddie Russell has learnt his trade from the ground up, with knowledge and passion that has been passed down from father to son. He is the third generation Russell to work at the Wild Turkey Distillery.

Wild Turkey is an authentic American bourbon which has its home in Lawrenceburg, the heart of real Kentucky, where every barrel is filled. The Wild Turkey Master Distillers are Jimmy and Eddie Russell, living legends of the bourbon industry and the world’s only active father/son distilling partnership with just shy of 100 years of distilling experience between them.

Matthew McConaughey is back at the helm of Wild Turkey® Bourbon’s advertising, ready to testify in his newest creative effort for the iconic bourbon. Wild Turkey today unveiled its second television commercial directed by and starring the Academy Award®-winning actor. The commercial, created in partnership with J. Walter Thompson New York, is a continuation of the legendary bourbon brand’s global marketing campaign titled “It’ll Find You.”  Wild Turkey tapped McConaughey to serve as Creative Director in 2016, and he has since demonstrated his vision via content that reintroduces the world to the all-American brand.  As reported in Gruppo Campari’s 2017 first half results, the Wild Turkey portfolio has grown globally by 14.6%, driven in part by the success of this well-received campaign.

The new television spot follows McConaughey as he strolls down a lively cobblestone street with a bottle of Wild Turkey Bourbon in hand. He exits a rocking music arena, walks past a bustling club full of people dancing, and continues along, gliding past vibrant city nightlife.  At every turn he hears a familiar song; that song he can’t get out of his head. Finally, he comes to two chairs in front of a fire, at a vantage point overlooking the city lights, and there beside him sits Davie, the musician whose song “Testify” has been playing along McConaughey’s journey. He opens the bottle, pours two glasses of Wild Turkey Bourbon to toast with Davie, who, in spite of being able to fill stadiums, is still performing his music his way, for himself, never compromising. In the end, the commercial demonstrates that real fulfillment is something that will find you when you remain true to yourself. Throughout the spot, McConaughey narrates: “We didn’t set out to make a hit, we just sang our song. Real bourbon, no apologies. Wild Turkey. It’ll find you.”
Similar to last year’s inaugural campaign, the commercial follows Wild Turkey Bourbon as it journeys through various moments in time accompanied by a lively soundtrack of music hand selected by McConaughey.
“This new TV spot demonstrates the cool ease and authenticity of this brand,” said McConaughey. “I met Wild Turkey’s Master Distillers Jimmy and Eddie Russell years ago, and I immediately knew something was special about this brand – they’re not afraid to do things the right way, even if that’s not the easiest way, never changing the formula to follow consumer trends. And if you live your life with the same principles, Wild Turkey will find you.”
Wild Turkey found McConaughey a few years ago upon his first visit to the iconic Kentucky distillery where he was introduced to the Russells, the Kentucky Bourbon Hall of Fame® father and son Master Distiller team who have worked at the Wild Turkey Distillery for nearly 100 years collectively. Intrigued by the multi-generational family behind the bourbon, McConaughey discovered Wild Turkey’s faithful devotion to distilling bourbon the right, unapologetic way.
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