Be transported into the imagination of Dr. Seuss and discover the story of The Lorax, a grumpy but affectionate forest creature who speaks for the trees and shares the enduring power of hope.

Let your imagination grow as Universal Pictures (UK) reveals The Lorax will be released on 3D Blu-ray, Triple Play Blu-ray with Ultraviolet™, DVD and Digital Download from 19th November 2012, available for pre-order now. The discs are also jam packed with bonus features, including exclusive mini-movies and games.

The animated adventure follows the journey of 12-year-old Ted (Zac Efron, High School Musical, 17 Again)from Thneed-Ville, as he searches for a real live Truffula Tree that will enable him to win the affection of the girl of his dreams Audrey (Taylor Swift). To find it he must venue out of town to visit the Once-ler (Ed Helms, The Hangover, Evan Almighty) who shares with him the story of The Lorax (Danny DeVito, Matilda, Batman Returns), the grumpy yet charming creature who fights to protect his world.

Other charactersstarring in this whimsical family adventure arefinancial King O’Hare(Rob Riggle, 21 Jump Street, Big Miracle) andTed’s wise Grammy Norma, played by beloved actress (Betty White, The Proposal, Golden Girls).

Available in the UK and US, UltraViolet™ is an exciting new way for consumers to collect and enjoy movies and TV shows. They can access their entertainment collection via the cloud, allowing download and instant stream capabilities to computers, tablets, smart phones and beyond. UltraViolet™ is compatible with iOS devices, such as iPad®, iPhone®, iPod™ touch, and Android devices**, as well as laptops and PCs. So now, consumers can watch and enjoy their movies and TV shows anytime, anywhere, on the platform of their choice!

Ted shows the Truffula seed

Lorax exmplains the card game

Ted discovers the Truffula forest

Ted asks Lorax why

Animals surprise