Hollywood actor James Franco has launched a crowdfunding campaign via Indiegogo to source finance to make his debut novel Palo Alto into three feature films directed by up and coming young directors.

He is also pledging to donate the profits made from the sale of these films to Art of Elysium – a non-profit organisation that encourages working actors, artists and musicians to voluntarily dedicate their time and talent to children battling serious medical conditions.

Crowdfunding means any member of the public can donate to a cause or business project in return for perks. James is aiming to raise $500,000 from this campaign, pledge your support here - http://www.indiegogo.com/projects/palo-alto-stories-by-james-franco - and benefit from perks such as an audio recording of the novel from James to dinner with the man himself!

Indiegogo is the largest crowdfunding company globally and operates internationally with great success in the UK. They operate with a meritocratic business model, meaning anyone from an inventor to a charitable campaign can source funding via the site. There are currently over 7,000 active campaigns raising funds as we speak.

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