International model, award-winning designer, and creative visionary Irina Fedotova has launched Mystique 55, a curated platform celebrating art, fashion, and luxury. Fedotova first studied film at the Gerasimov Institute of Cinematography in Moscow, gaining foundational knowledge in cinematic storytelling. She later applied this expertise as an art director and costume designer on award-winning short films, including Ankit Love’s sci-fi musical Beethoven Burst (Silver Lei, Honolulu Film Awards; Bronze Palm, Mexico International Film Festival) and the period short Whale!, which premiered at the Cannes Film Festival.
Drawing on her longstanding connection to the film world, Fedotova brings a distinctly cinematic sensibility to Mystique 55’s storytelling. Having worked both behind and in front of the camera, she approaches marketing and visual narrative as miniature films — atmospheric, intentional, and beautifully composed. For her, advertising is not merely branding but an emotional form of world-building that allows each piece to exist within its own artistic universe. This creative philosophy now shapes the identity of Mystique 55 and its future campaigns.
At the same time, Fedotova established herself as a top international model, working with Why Not Models in Milan and Paris, appearing on covers of Vogue Italia, and modeling for luxury brands including Saint Laurent, Armani, Prada, Gucci, La Perla, and Dior. She was personally selected by Dolce & Gabbana as the lead fitting model for their haute couture collections, earning the nickname “Russian Gisele” from fashion legend Ottavio Missoni.
In 2012, she returned to the creative industries, earning a Bachelor of Fine Art in Fashion Design at Parsons Paris and becoming the first top model to win the prestigious Golden Thimble Award. She then joined Balmain, designing and handcrafting embroidery for haute couture collections.
Now, with Mystique 55, Fedotova channels her multidisciplinary experience — fashion, film design, and artistic direction — into a platform that celebrates craftsmanship, artistry, and modern luxury. The site features a curated selection of artworks, textiles, home décor, and luxury merchandise, providing a space where artists and artisans receive visibility, fair compensation, and recognition.
“Mystique 55 is about more than objects or aesthetics,” says Fedotova. “It is a space to support creativity, honor craft, and give talented artists the recognition they deserve.”
As Mystique 55 launches, Irina continues to bridge the worlds of fashion, film-inspired creativity, and art, demonstrating how vision and experience can redefine modern luxury — and perhaps even hinting at her own future on screen.
About Irina FedotovaIrina Fedotova is a Russian-born international model and designer with formal training in film and experience as an art director and costume designer on award-winning short films. She has worked with the world’s top fashion houses, earned a degree from Parsons Paris, and is the founder of Mystique 55.
About Mystique 55Mystique 55 is a curated destination for art, fashion, and luxury, offering artworks, textiles, designer merchandise, and unique home décor pieces. The platform champions fair recognition and support for creators, connecting heritage craftsmanship with contemporary audiences.
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