Sega and Frightfest join forces for exclusive alien experience

SEGA Europe and Creative Assembly are announcing a new collaboration with the UK’s premier horror fantasy film festival, FrightFest.

Over five days from 27 to 31 August 2026 at the Odeon LUXE Leicester Square, FrightFest fans will have the first opportunity in the UK to play the prologue of the upcoming survival horror title, Alien: Isolation 2™.

There is also a special presentation of the original 1979 ALIEN film in the main Dolby Cinema auditorium screen on Sunday at 3.30pm.

The next chapter in the Alien: Isolation™ series, Alien: Isolation 2 will bring players face-to-face with the Alien’s Xenomorph. With a brand-new setting, story and protagonist, players will experience the same deadly tension which established the original game.

"Horror is a medium that thrives on atmosphere and tension, whether you are watching it in a cinema or gripping a controller," said Al Hope, Creative Director at Creative Assembly. "Partnering with FrightFest is a perfect match. Their audience appreciates the craft of fear, and we can’t wait to let them experience the relentless dread of Alien: Isolation 2 firsthand."

“We are incredibly excited to welcome SEGA to the FrightFest family," said Ian Rattray, Co-Director of FrightFest. "Our festival has always been about pushing the boundaries of the horror genre. Alien: Isolation™ was a masterclass in interactive suspense, and bringing the sequel to our audience allows us to offer a unique, spine-chilling experience that aligns perfectly with our cinematic roots."

The upcoming edition of FrightFest will take place over the August Bank Holiday weekend (August 27 - August 31, 2026) at their flagship London venues: Odeon LUXE Leicester Sq. and Odeon LUXE West End.

For more information, visit the official FrightFest website.

Purchase ticketshere.